IMC 2018
Inferno Music Conference has for many years been an important arena for the metal music industry in Scandinavia and the rest of the world. The 2018 conference will be held at the Inferno Festival`s partner hotel Scandic St.Olavs Plass.
The main goal of the Inferno Music Conference is to expand and share knowledge about the different aspects of the industry. In collaboration with Music Norway, MØST and The Ministry of Foreign Affairs we welcome you to this years conference.

This year the conference sheds light on challenges in the metal music scene today.

Program
Thursday 29.3
12:00 - 13:00 Musical Identity: Branding a Festival
13:15 - 14:00 The Canadian Metal Music Industry
14:15 – 15:00 Metal Music Promotion: Key steps
16:00 – 18:00 Leiligheten @ Rockefeller - Delegate lounge

Friday 30.3
12:00 – 13:15 Globalization in the live Metal music industry
13:30 – 14:45 Drum Clinic: Cato Bekkevold from Enslaved
15:00 – 16:30 Movie Screening: Rockabul
16:30 – 17:00 Rockabul Q&A with director Travis Beard
16:00 – 18:00 Leiligheten @ Rockefeller - Delegate lounge

Saturday 31.3
13:30 – 15:00 Guitar Clinic: Ihsahn
15:00 – 16:00 Inferno Metal Auction

Musical Identity: Branding a Festival
What is needed to survive in today's festival market is a clear profile that the audience identifies with. Some festivals have created a distinctive identity with the use of selective booking. Other have used the location of the festival and incorporation of native history. How did they get the idea and how do they manage to stay true to the original concept?

Moderator: Gunnar Sauermann
With Full Force // Roland "Bogo" Ritter (DE)
Eistnaflug // Karl Óttar Pétursson (IS)
Roadburn // Walter Hoijemakers (NL)
Brutal Assault // Tomáš Fiala (CZ)
Midgardsblot // Runa Strindin (NO)

The Canadian Metal Music Industry
JJ Tartaglia from Boonsdale Records / Skull Fist / Wacken Metal Battle Canada will share his wisdom on the Canadian metal industry - festivals, touring, promoters, labels, PR. How to effectively break into the Canadian market without blowing your budget.

Metal Music Promotion: Key steps
Whether you’re a brand new musician establishing yourself, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. Marketing your music.

Moderator: Pål Dimmen // Music Norway
Jerry Graham // Jerry Graham Publicity (USA)
Jonathan Seltzer // Metal Hammer (UK)
Becky Laverty // Pioneer Music Press (UK)
Andy Farrow // Northern Music (UK)

Globalization in the live Metal music industry
What happens when international booking agencies all of a sudden start to book concerts and festivals in your country, in a territory that more or less used to be booked by the people that lived there? Today we can see a growing trend of promoters and companies setting up concerts and booking bands directly to the local promoters/venues and often even start their own festivals. Is the cost of ignoring the traditional local booking companies and local promoters a good or bad thing in this day and age? What will the ramifications be if the concert marked becomes monopolized and how will this effect smaller booking agents, festival owners and even bands?

Moderator: Pål Dimmen // Music Norway
Roman Alexander Hödl // Vienna / Eindhoven Metal Meeting (AT)
JJ Tartaglia // Boonsdale Records (CA)
Luuk Van Gestel // Doomstar Bookings (NL)
Tomáš Fiala // Brutal Assault (CZ)
Walter Hoeijmakers // Roadburn (NL)

Guitar clinic: Ihsahn
In addition to Ihsahn`s performances at Inferno Festival in 2018, he will also be hosting a guitar clinic for those who wish a more detailed insight into the music of Emperor and Ihsahn.

Ihsahn (Vegard Sverre Tveitan) is a Norwegian composer, multi-instrumentalist, and vocalist. He is best known for his work with black metal band Emperor and his solo work.

Ihsahn is a multifaceted artist with years of experience. In style terms, his solo work and work with other artists have shown multiple musical forms from classical music, industrial metal to progressive metal.

Drum clinic: Cato Bekkevold from Enslaved
Cato Bekkevold tells you about life behind the set, live on festivals as well as tours, but also in the studio. You will get some insider tips, tricks and experiences, some good stories, and playthroughs of songs both encouraged and the unwanted.

Inferno Metal Auction 2018
Looking for legendary items from the glory days of extreme metal? Tore Bratseth is ready once again to host an exiting metal auction. . We´re taking the generic metal merchandise stand up a notch and into new heights.

Rockabul
This is a documentary about Afghanistan's first metal band, District
Unknown, during the height of the war. After living in Afghanistan for
seven years, Australian filmmaker Travis Beard began recording his
friends to chronicle a part of Afghan life that is rarely shown in
Western media. The film features never before seen footage of Kabul
and the underground party scene, at odds with an extremely
conservative society. To challenge conflict with culture, District
Unknown literally put themselves and their followers in the firing
line. They became targets because their music connected and
communicated to and with Afghan youth, the expat community in
Afghanistan and internationally. We watch as the five unassuming young
men: Qais, Pedram, Qasem, Lemar and Yousef come of age and deal with
identity and freedom in a place where both can get you killed. The
film highlights a moment that speaks to the upheavals still rippling
through the nation.

Rockabul:Q&A with director Travis Beard//Argus Productions
Travis Beard from Argus Productions will be answering any questions you may have after the movie.
Travis Beard worked globally as a photojournalist for twelve years, visiting Afghanistan for the first time working in refugee camps in Nimroz in 2001. He returned in 2006 to work as Chief Editor of Aina Photojournalism Agency. He’s an Advisor for the Afghan women-focused M2M (Mountain to Mountain). In 2007, he moved into video-journalism. Ultimately, he founded Argus Productions, which provides numerous media services, as well as Combat Communications, an umbrella group for artists in Afghanistan. He was a core organizer of the Wallords graffiti workshop in Kabul, co-founder of Skateistan, and co-founder of the Kabul Knights Motorcycle Club. He performs as guitarist for the first ex-pat rock band in Kabul: White City.

TICKETS
Inferno Music Conference (including instrument clinics):
https://www.ticketmaster.no/event/inferno-music-conference-billetter/563599

Ihsahn Guitar Clinic:
https://www.ticketmaster.no/event/ihsahn-guitar-clinic-billetter/563595

Cato Bekkevold Drum Clinic:
https://www.ticketmaster.no/event/cato-bekkevold-enslaved-drum-clinic-billetter/563587

International and Norwegian delegates attending the conferance:

Adam Chapman Zero Tolerance UK
Alexandre Rebecq Hellfest France
Andreas Pettersson Nordvis Produktion Sweden
Andrew Pountney Ave Noctum UK
Andy Farrow Northern Music UK
Andy Walmsley No Clean Singing USA
Anna Fabbri Scream Magazine Norway
Annika Gucwa Enslain Magazine Finland
Arash Taheri Norway Rock Magazine Norway
Arild Bendixen Scream Magazine Norway
Audun Mehl Negative Vibe Records Norway
Austin Lunn Panopticon USA
Becky Laverty Pioneer Music Press UK
Billy Norheim Felix Scene Norway
Bjørn Larsen Oslo Beikmørke / Blitz Booking Norway
Bogi Bjarnason Black Ice Press Iceland
Boris Danielsen Heavymetal.no Norway
Bruno Villani Unholy Black Metal Sweden
Cato Bekkevold Enslaved Norway
Cayza Del Carmen Hard N Heavy Tours Norway
Chioreanu Costin Twilight13Media Romania
Christer Hansen Border Music Norway Norway
Christian Falch Up North Film Norway
Daniel Flygh Odious Icon Norway
Dariusz Sieradzki Musick Magazine Poland
David Bennike Davidian Metal Royale Denmark
Eddie Guz The Carburetors Norway
Einar Sjursjø Duplicate Records Norway
Elisabeth Eichmüller Earshot.at Austria
Erin Lynch FlyingFox AB Sweden
Erlend Gjerde Indie Recordings Norway
Erman Bora Atabay Rock In Norway
Erna Björk Baldursdóttir Einstnaflug Festival Iceland
Fabiola Santini Rockerilla Italy
Francesco ferrini Fleshgod Apocalypse Italy
Francesco Ferrini Fleshgod Apocalypse Italy
Francesco paoli Fleshgod Apocalypse Italy
Francesco Paoli Fleshgod Apocalypse Italy
Frank Godla Metal Injection USA
Frank van Liempd Petting Zoo Propaganda Netherlands
Geir Petter Bratland Dimmu Borgir Norway
Gema Maria Martín Barbero Metaltrip Spain
Gilles Demolder Wiegedood Belgium
Gilles Demolder Wiegedood Belgium
Gisli Sigmundsson Reykjavik Deathfest Iceland
Gunhild Christensen Nødutgang Festivalen Norway
Gunnar Sauermann Neverland / Season Of Mist Netherlands
Halvor Myklebust Heavymetal.no Norway
Hanna Larsson Nordvis Produktion Sweden
Hannar Sindri Grétarsson Eistnaflug Festival Iceland
Hans Jørgen Ersvik Katakomben Norway
Harald Fossberg Aftenposten Norway
Helene Deesouliere Hellfest France
Helga Dóra Jóhannesdóttir Eistnaflug Festival Iceland
Helle Stenkløv Radio Rock Norway
Henriette Aaberg Rockaway Norway
Hilde Hammer Inferno Music Conference Norway
Håkon Grav Photograve Management Norway
Iván Sánchez Friedhof Magazine Spain
Jacopo De Simone D19 Italy
Jan-Martin Jensen Inferno / Radar Booking Norway
Jason Keyser Origin USA
Jasper Barendregt Dodecahedron Netherlands
Jasper Barendregt Dodecahedron Netherlands
Jennifer Colleen Mcinnis Volvur Norway
Jens Fredrik Ryland FONO Norway
Jerry Graham Jerry Graham Publicity US
JJ Tartaglia Boonsdale Records Canada
John Longstreth Origin USA
Johnatan Seltzer Metal Hammer UK UK
Jon Julius Sandal Golden Core Managment Norway
Jonathan Drouin Erimha Canada
Jonathan Drouin Erimha Canada
Jörg Düsedau Dragon Productions Germany
Karina Cifuentes Eternal-Terror/No Clean Singing Norway
Karl Óttar Pétursson Eistnaflug Festival Iceland
Kasper Behrendt Den Tunge Time and Den Tunge Radio Denmark
Kenneth Tiller Apocalyptic Empire Records Norway
Kerri Clarke The Moshville Times UK
Kjersti Espe Indie Recordings Norway
Kris T. Therrian CVLT Nation USA
Kristoffer Negaard Inferno Music Conference Norway
Laetitia Abbenes Metal Exposure/Loud Noise Agency Netherlands
Lars Frode Hansen Inferno Metal Festival Norway
Lena Moen Southern Discomfort Festival Norway
Levy Seynaeve Wiegedood Belgium
Levy Seynaeve Wiegedood Belgium
Live Mckay Universal Music Norway
Liz Wennevold Visit Oslo Norway
Lola Rovira Kromatik Music Spain
Luc Favie Doomstar Bookings Netherlands
Luuk van Gestel Doomstar Bookings Netherlands
Magný Rós sigurðardóttir Eistnaflug Festival Iceland
Manuela Girelli Heavy Music Artwork UK
Mark van Schaick Buma Rocks Netherlands
Martin Kvam Dark Essence Records Norway
Martin Rygge Mas-Kina Recordings Norway
Mathias Westman Vanhelgd Sweden
Mathias Westman Vanhelgd Sweden
Mattias Frisk Vanhelgd Sweden
Mattias Frisk Vanhelgd Sweden
Maud Robadey Daily Rock Switzerland
Maya Markegård Dark Essence Records Norway
Mélanie Follonier Daily Rock Switzerland
Michael Flores Orign USA
Michel Lussier Erimha Canada
Michel Lussier Erimha Canada
Miguel Navarro Kromatik Music Spain
Monique Mesquita Metal Hammer Norway
Nicole Hallam Metal As Fuck Australia
Niina Peltonen Kaaoszine Finland
Nikos Michas Metal Underground.com USA
Nina Mashintseva Boonsdale Records Canada
Odd Tony Ingibergsson Odium Norway
Odd Tony Ingibergsson Odium Norway
Ole Aune Nidrosian Black Mass Norway
Olof Wickström Skrikhult / Metalsvensken Festival Sweden
Ottar Slettfjord Skifte Shaving The Werewolf Norway
Otto Egil Sætre Dark Essence Records Norway
paolo rossi Fleshgod Apocalypse Italy
Paolo Rossi Fleshgod Apocalypse Italy
Patricia Andrade Sinistro Portugal
Patricia Andrade Sinistro Portugal
Paul Ryan Origin USA
Paulo Lafaia Sinistro Portugal
Paulo Lafaia Sinistro Portugal
Per Ole Hagen Artist Pictures Blog Norway
Pål Dimmen Music Norway Norway
Rick Chain Sinistro Portugal
Rick Chain Sinistro Portugal
Robert Müller Metal Hammer Germany
Roland „Bogo“ Ritter With Full Force Festival Germany
Roman Alexander Hödl Vienna / Eindhoven Metal Meeting Austria
Runa Strindin Midgardsblot Festival Norway
Sarah Jagenstedt Revolver Møllergata Kulturhus AS Norway
Shandy Mckay Acomic Soul Norway
Simon Füllemann AISA Switzerland
Stefan Baumgartner Vienna Metal Meeting Austria
Stefan Raduta Metal Injection USA
Stefano Giorgianni Metal Hammer Italy
Steffen Overaa MAMMüTH Norway
Sten Ove Toft Blå booking Norway
Stian Thoresen Dimmu Borgir Norway
Susanne Maathuis Ghost Cult Magazine USA
Suzanne Aabel Radio Rock Norway
Sven Atle Kopperud Dimmu Borgir Norway
Sven O Skulborstad Norway Rock Magazine Norway
Sverre Rokseth Fresh Tea Records Norway
Thomas Strater Metal Hammer Germany
Thor Anders Myhren Odium Norway
Thor Anders Myhren Odium Norway
Thor-Axel Eriksen Rock The Boat Norway
Tom Rune Andersen Orre Dimmu Borgir Norway
Tomas Fiala Brutal Assault Festival Czech Republic
Tor Baklund RockArt Norway
Tord Larsen aLive Music Norway
Tore Bratseth Bombers Norway
Torgrim Øyre Beyond the Gates Festival Norway
Torje Noren Turbine Agency Norway
Torstein Parelius Up North Film Norway
Travis Beard Argus Productions Australia
Unnar Sigurðsson Reykjavik Deathfest Iceland
Vegard Tveitan Ihsahn Norway
Walter Hoeijmakers Roadburn Festival Netherlands
Wim Coppers Wiegedood Belgium
Wim Coppers Wiegedood Belgium
Yousoof Ahmad Shah District Unknown Afghanistan
Ype Terwisscha Dodecahedron Netherlands
Ype Terwisscha Dodecahedron Netherlands
Øyvind Rones Playground Music Norway Norway

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